In August of this year, China Gold Association for the first time in the country's 8 largest city of gold jewelry fashion trends large-scale survey.Here, we will investigate the results to the industry and the friends of the press release.
Should say, this survey selected ripe: China's gold jewelry consumer groups have entered the perceived trend awareness, 80% of consumers in line with the requirements of fashion, to keep up with the trend.
50.78% of the people before buying, it recognized a popular style.Therefore, establishment of gold jewelry trend prediction mechanism, regularly publish the popular trends, connecting a consumer of gold and gold production between the controllable link, not only it is necessary, but also urgent need.
The investigation of choice in the 8 big city: Beijing, Shanghai, Guangzhou, Wuhan, Shenyang, Chengdu, Lanzhou, xi'an.Time: August 12th -22 day.The questionnaire issued 1300, 1160 valid questionnaires were returned.
At the same time, Beijing, Shanghai, Guangzhou's three largest city on the part of the "China Gold Cup" contest finalist physical picture of structured interviews, the main commercial street jewelry, jewelry population sampling window.
Invite the industry expert analysis of trends and participate in the formulation of sample index.All these work, is for the much angle, many side painted gold jewelry fashion trends on facebook.The data processing section, we used the SPSS11.
5 professional statistical software, using computer statistical analysis, to ensure that the forecast accuracy.One, first published in 2007, and gold jewelry buying power prediction of relevant data: 1, investigation of population age.
(to say) the most concentrated in the 25-34 years old, the total number of 38 Stud Earrings.05%.2, buy material: by bringing together select frequency shows, like gold, which was 60.41% of total number; second is like gold, 39.
59%.Each year to purchase 1-3 pieces of gold jewelry, accounted for 65.3%; nearly 1 years to buy gold jewelry, accounted for 46.63%; next to buy, 55.24%.3, buy type: necklace accounted for 51.86%; ring 42.
8%; bracelet earrings 20.31% accounted for 25.46%.Package purchase ratio significantly increased.4, wearing occasions: gold jewelry in people's leisure life position increases.For casual occasions to wear gold jewelry people account for a large proportion, 33.
82%; followed by the social accounts for 32.04%; married 29.01%; dating 22.72% to 17.8%.5, investment costs: mainly concentrated in two files: 1000-1900 yuan accounted for 28.77%; 2000-2900 yuan accounted for 23.
92%; followed by 3000-3900 yuan accounted for 9.36%; 4000-4900 5.21%; 5000-5900 5.03%; 6000 yuan of above 6.8%.Don't ignore a signal is: 3 years ago to more than 5000 yuan consumption accounted for only 2.
1%.Now the high-end consumer begin to become visible.6: the preferred place to buy, store people account for 58.56%; the basic 3 years ago in 56.3% increased slightly, and the choice of shopping mall jewelry counters of a marked decline in the number, is 33.
19%, more than 3 years ago fell 17%.7, buy information: by fashion magazines to buy gold jewelry was accounted for 35.75%; followed by TV, 26.46%.And introduced by an acquaintance or recommend information channels, 21.
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